The Snuggery is a family-run business based out of Co. Carlow, Ireland. They are an online and pop-up store that stocks a variety of products from Irish crafters and artists, alongside some independent global makers and small businesses.
The Snuggery was founded by Lisa Keoghan in early 2021. Working closely with Lisa on her brand identity and logo was a pleasure. The chosen design was developed with words like 'Handmade', 'Welcoming', and 'Simple' in mind.
The design and colour palette is feminine, having a mother and daughter at the center of their business.
The logotype is monoline and hand drawn. The floral concept evokes the idea of something being grown and nurtured. From small business and community relationships that The Snuggery have built, to the artists and their work that The Snuggery handpicks to feature in their store - everything their brand represents is about nurture and growth.