This visual identity celebrates both the past and present of the historic Irish-owned pub and food barn, The Creamery. The colour palette is mature and rustic. The type, clean and modern.
The Creamery Pub and Food Barn  is a historic food and bar establishment in the heart of Bunratty, situated beside the world famous castle. 
Taking cues from its name and history, the new visual identity reimagines the old design in a fresh modern way.  Specifically, the idea of the 'old horse and cart'. It is probable that the building was first built around 1804, when the old Bunratty Bridge was first completed. It was, at that time, part of the Bunratty Castle Estate. The bar itself has a significant history tied to its name. The premises was once the Bunratty Creamery Co-op from 1927 to 1992. The building was then converted to its present role by the Fitzpatrick Brothers, hence the name.
In 2023, The Creamery was purchased and rennovated by the Costello family.
The premises was once the Bunratty Creamery Co-op from 1927 to 1992. The client wanted to reflect this part of the bars history in its branding.

Throughout the brands development, a variety of logo design concepts and directions were explored. Looking at different ways to design a 'modern horse and cart' image.
Other variations looked more into the name 'The Creamery' and what that signifies to the bar and it's history.​​​​​​​